The greatest benefit of using social media marketing, especially when it comes to companies, is how it helps create brand recognition. Gaining brand recognition is a monumentally important marketing goal. This is because consumers wish to engage in brands they recognise and understand and social media allows this in the most effective manner. It’s more beneficial than traditional media sources because it gets your brand a larger audience faster. Furthermore it provides efficient advertising. Another factor being, social media allows a brand to tell its story. Using this they can choose what they want to say and how they want to say it, which further helps create personalised content that contributes towards building a reliant community of consumers. Another helpful aspect being the option to collect data from audience research, as this helps with providing an understanding of what works and what does not, resulting in marginal improvement and essential growth.